Spring Transition Campaign
Concepts for Maurices
The re-branding of Maurices entailed a new look, feel and copy voice, rooted in customer data, and brought to life in power concepts for each retail season. Big ideas were translated to a multitude of mini-tactics: emails, direct mail, in-store signage, videos, promotional ideas and more. Kelly’s work brought a fresh perspective, allowed leadership to get further out in front, and enabled the internal team to focus on more immediate tasks. For each campaign, she also created a comprehensive style guide, which served as inspiration and cohesion for in-house teams.
